Press / Media Releases

Press Release – Wonderchef Enters South Market

Wonderchef enters South Market with

2 Exclusive Brand Outlets in Bengaluru


  • Company plans to open 100 exclusive outlets in next 5 years  
  • Strong distribution achieved with 10 EBOs, 5000 Multi-brand outlets and 50,000 direct sellers across the country.

Bengaluru, 25th December 2017: Wonderchef, India’s leading brand of premium cookware and kitchen appliances, promoted by Entrepreneur Ravi Saxena and Celebrity Chef Sanjeev Kapoor, has enhanced its business in southern part of India by simultaneously launching 2 exclusive Brand Outlets in Bengaluru. These outlets are located at Commercial Street and VR Bengaluru, Whitefield.

Wonderchef has also organized a live cooking competition “Cook for me” at Commercial street where more than 60 food enthusiast or budding chefs have participated and presented their unique recipes to the world renowned master Chef Sanjeev Kapoor. 


Wonderchef has premium and fashionable yet value for money products which have enabled the company to reach 200 Crore sales within a short period of 8 years.

With this addition, Wonderchef has 10 Exclusive Brand Outlets in the country besides its omni-channel presence across 5000 retail outlets.  The store launch was graced by Chef Sanjeev Kapoor and Mr. Ravi Saxena (MD, Wonderchef) and other prominent personalities of the city.

On the launch occasion, Mr. Ravi Saxena, Managing Director, Wonderchef said, “Wonderchef has today become the most loved brand of finest cookware and healthy appliances in the country. Our clear focus is to strengthen this positioning. Everything we would do over the next three years would be in this direction till the time we are one of the top 2 players in kitchenware industry in India. Today we have total 10 Exclusive Outlets in Mumbai, Delhi, Pune and Bengaluru. Soon we would have our exclusive stores pan-India”, he added.

Chef Sanjeev Kapoor launched the Outlets amidst huge number of fans, and exciting Cooking Competitions. He judged the recipes and gave away exciting prizes to the proud winners. He said “I am very happy and overwhelmed to see the enthusiasm and zeal in the people of Bengaluru for Wonderchef and for healthy cooking. It gives me immense pleasure to see an evolving cooking culture using quality cookware. Wonderchef is committed to empowering women by enabling them to cook better with its innovative appliances. “

About Wonderchef Home Appliances (P) Ltd 

Wonderchef Kitchenware is a company born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the ‘heart of the home’, as it inspires us every day to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. 

These premium cookware and appliances are a pleasure to use, are innovative, have attractive colors and designs, and adhere to uncompromising standards of quality. Wonderchef constantly endeavors to create modern solutions for today’s woman, making it the ‘most loved Kitchenware Company’ in India.

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